After years working for larger advisory firms, partners Alex Kastrinkakis and Corey Phillips struck out on their own, forming Shire Wealth Management. Looking towards this vision for their future the next part of their startup journey was establishing their branding.

In our early calls we knew compliance would mainline much of our efforts. Acknowledging that, we wanted to make sure it didn’t drive design choices as so often happens. Their business, (much like ours) is very tête-à-tête. We felt it was important to show a professional but approachable perspective; a friendly partner in your financial planning. Their company name lends to that visibility in their letterforms, messaging and visuals.

Colloquially they will go by Shire. Short for the county and mountains in our area, but long on personality.