Lee Sportsmen’s Association celebrated their centennial anniversary in 2012, just a shy 6 years before we started working with them as a client. We’ve touched now almost all aspects of design and marketing for this client from school flyers for backpacks, membership stickers, wayfinding out of home signage, facilities brochures and in 2022 we launched the redesign of their site.
The organization is a non-profit, 501(c)(3) organization that offers some courses, particularly children for nearly nothing. Outside of the educational aspect, they have a large facility that raises pheasants and fish.
We shot photography in the fall of 2019 just before some of the fields were improved, but to us, we had some great landscape to work with. Of course COVID hit and programs were lightened that next year though we continued to help promote. In 2021 following our take-home flyer campaign for the youth archery program, attendance had it’s best ever numbers which we feel pretty darn good about.
With non-profits in many cases there are only a few stakeholders that keep up the fort. In the case the person that helms the site and social is also an instructor, with a full time job that was working for years on a very old WordPress infrastructure.
We designed and implemented this for her so that she could concentrate on light informational updates on a frontend view. Bada-bing, done.