The Brunell’s have their hands in a lot of tills. Owners of both RW’s and B-Safe Storage, there is a lot of natural crossover. 

Certainly their fleet is not typical with their area competitors. As first call for the Mass Pike Authority their prior yellow pages website did little to impress, with little SEO and a weak user experience. The critical part of this redesign was not just aesthetics and storytelling, but leveraging as a crucial tool for emergency searching. The heart and largest investment of their business is their fleet. Not finding RW’s because of their search rankings would do little to help this investment and the dedication over 3 generations.

Fortuitously, we had a loaded firetruck on location to demonstrate the weight capacity of their lifts. Absolutely this is bragging rights. Not only is this equipment extremely expensive and specialized, their in-house equipment and roadside assistance can service large vehicles such a tractor trailers with ease.

Our client has incredibly skilled technicians, they’re hard working and they were a dream to shoot. We had to work around sudden calls and adjusted our schedules but this after all is the nature of the business and we were able to capture a concise view of a day in the life.