Allyn ToolB-Safe StorageBlueline DesignConsolati TaxFrank Consolati InsuranceHAVAKathy WinstanleyLee Sportsmen’s AssociationRW’s TowingSeals-itScript-QSki BlandfordSki ButternutStone House PropertiesTimothy’s Restaurant
Gold – RWs Towing PhotographyBronze – Seals-it WebsiteBronze – B-Safe Storage WebsiteBronze – Consolati Insurance WebsiteBronze – Consolati Tax Prep WebsiteBronze – Ski Butternut PhotographyBronze – Consolati Insurance Series of AdsBronze – RWs Towing Website
We were approached by Stone House Properties to redesign their logo and help their brand positioning to sit competitively with some of the larger realtors around the area and the NY Metro area.
To the credit of Stone House, they were willing to explore and possessed the ability to harness the opinions of 30+ agents. Anyone with a decent sized family knows that’s not easy.
After our brand audit and competitive analysis and knowing they liked “a green”, we worked with a more modern green as a baseline with other color stories. Though it may seem we didn’t stretch far from the original, our new brand colors has an attached palette of supporting colors which has been extremely useful in other platform rollouts: marketing materials, advertising and social media. It also has been part of a unique brand opportunity you can read about further in agent branding.
Stone House PropertiesGreat Barrington, MA
Director/Designer/Copywriter: Mary Ritzel
Logo Designer:Farrah HussainMary Ritzel
Constructique handled social largely up until September 2022 when the client absorbed the work internally. In our time, our goal was maintaining a consistent language and high level design and video production.
The property at Mount Washington was a highlight series produced from squirreling away budget to accomplish. Our creative director formed a relationship with the home owner and asked to feature his property. He could not have been a better candidate for this project. He has great presence, wonderful personality and impeccable taste for his breathtaking property. His dog, Sophie brought a star quality as well and is featured in our second video positioned from her point of view.
We wanted to show the client how important marketing across platforms is for their own image but also to show their clients how their marketing could be leveraged. Mt. Washington was featured as the local October ads, and we launched the video series on IGTV, Reels and Feed posts at that same time.